Livelihoods for Fair Trade (LIFT) Producers Project

Livelihoods for Fair Trade (LIFT) Producers Project (2017-2020) focuses on enhancing the competitiveness of producer enterprises in various markets, leading to increased sales and creation of jobs. The project that is majorly being implemented in the Southern African countries of Namibia, Zambia and Zimbabwe, also focuses on the development of business transformation plans that seek to improve overall working conditions at the business place as well as strengthening WFTO membership growth in the region. It is built on the experiences of a Market Access Project (MAP), that was mainly implemented in East Africa countries of Kenya, Rwanda, Uganda and Tanzania, and for which it is a part, albeit on transitional basis.