WFTO Africa and Middle East – Home of Fair Trade Enterprises

Together for a fair, equitable, and sustainable world.

We raise awareness engages in advocacy, influences policy, and undertake research to highlight the impact of fair trade on producers, workers, communities, and the environment.

Active Countries

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150,000 producers supported

Years Of Impact

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Who we are

Movement Built for People and the Planet

World Fair Trade Organization Africa and the Middle East (WFTO AME), is the regional network of the World Fair Trade Organization (WFTO) for Africa and the Middle East. Since 2007, we have been bringing together fair trade enterprises, producer organizations, cooperatives, self-help groups, social enterprises, and support organizations committed to building a more just, inclusive, and sustainable economy.
Across our diverse region, our members demonstrate that business can be a force for good—creating quality products while ensuring fair prices, decent working conditions, gender equity, environmental stewardship, and opportunities for marginalized producers and workers.
Through collaboration, innovation, and advocacy, we are strengthening a regional fair trade movement that puts people and the planet at the heart of trade.

Discover the 10 Fair Trade Principles

Why We Exist

We believe that trade should create opportunities, not inequalities.

Around the world, millions of small-scale producers and workers continue to face barriers to accessing markets, receiving fair compensation, and participating equitably in global trade. Fair trade offers a different approach—one that values people and the planet alongside economic success.
WFTO AME exists to strengthen enterprises that embrace these values, enabling them to grow sustainable businesses while improving livelihoods, protecting the environment, and contributing to resilient communities.

Our Impact

Actions for a fair, equitable, and sustainable world.

For nearly two decades, WFTO AME has been strengthening the fair trade movement across Africa and the Middle East by:

• Supporting fair trade enterprises to become more resilient and competitive.
• Promoting credible and transparent fair trade practices through the WFTO Guarantee System.
• Expanding access to domestic, regional, and international markets.
• Building partnerships that advance inclusive and sustainable economic development.
• Raising awareness of the social, economic, and environmental benefits of fair trade.
• Influencing policies that support ethical trade and responsible business.